Translink campaign

Translink spreading hope with #ChasetheRainbow campaign

Translink spreading hope with #ChasetheRainbow campaign

Translink is delivering messages of optimism and unity by giving two trains a makeover in support of the #ChaseTheRainbow movement.

Northern Ireland’s public transport operator has recently unveiled the massive ‘Trainbows’, transforming NI Railway trains into moving symbols of hope for people as they see them travelling across the network.

Translink announced their support for the campaign by using its vehicles, bus shelters, billboards and social media to display inspiring ‘rainbows of hope’ while also encouraging important safety advice to stay home and save lives during the COVID-19 crisis.

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The public has already created and shared hundreds of ‘rainbows of hope’ drawings as part of Translink’s campaign on social media and many of the images will soon appear on buses and billboards in the coming weeks.

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About the Author

Sam Hewitt

Let off some steam...